It’s no secret that Meghan Markle‘s As Ever lifestyle brand has faced backlash from the start – even back when it was known as American Riviera Orchard.
The 44-year-old former Suits actress has endured constant criticism over the brand and its products, including its sparkling wine, chocolate bars, and of course, the jams. And it’s the spreads that are once again in the spotlight…
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Meghan Markle Shares New Instagram Post Plugging As Ever Jams And Marmalade
On Tuesday, March 3rd, the With Love, Meghan star shared a new post on the As Ever Instagram account plugging the brand's latest selection of spreads, which included jams and marmalade.
The picture featured five teaspoons of spread arranged on a plate, highlighting three different new flavors. The post was captioned: "Three spreads, each with its own point of view."
The caption continued by describing the flavors: "Strawberry for brightness and freshness. Raspberry for depth and gentle tartness. Orange Marmalade for warmth and subtle sweetness. Designed to move easily from breakfast to dessert, and everywhere in between."
The spreads are available to buy from the As Ever website, either individually or in a 'Signature Fruit Spread' gift box featuring all three. (They are available at the time of writing, but this could, of course, change.)
Social media users wasted no time mocking the post, criticizing everything from the presentation to the wording. A Reddit thread titled, 'As Ever: just a spoonful of slop won't help the medicine go down. Instead, you'll need meds for this gastric nightmare,' quickly filled with comments. Negative ones, of course.
"Is it just me, or does the marmalade look exceptionally 'chunky' and 'vile?' asked the original poster.
Reddit Comments
One recurring criticism centered on the fact that there were five spoons but only three flavors. "Why does that caption read like a bad incantation or potion recipe? Don't get me wrong, I love me some Charmed, but that's just nonsense. Three spreads but five spoons? Either she can't count or two of them are doubled up, but that's also stupid – three items in the caption should equal three items in the photo," noted one user.
A second user who felt the same way asked: "Why are there 5 spoons when there are only 3 flavors? Why no color difference between the strawberry and raspberry?" "3 spreads… 5 weird, tarnished spoons. A design nightmare," concurred a third.
Others took issue with how the spreads looked on the spoons, as well as the apparently unpolished cutlery. "The spoons are comically too full and several spreads are oozing onto the plate. It looks unappetizing, as ever. She has to be trolling people with these posts," slammed a fourth.
"She is quickly running out of ideas. She's resorted to spoons on a plain white plate. What's the aesthetic she's going for here?" questioned a fifth, as a sixth replied: "Dumb. A dumb aesthetic." A seventh echoed: "Trashy, as ever. If you are going to use silver spoons, the least you can do is polish them. She is so lazy and has zero style or etiquette."
"She is the epitome of 'nouveau riche,' every stereotype about it: tacky, tasteless, more more more!" quipped an eighth, as a ninth agreed: "Sloppy showing jams running off spoons. It's not aesthetically pleasing to the palette." "Spoons of slop on a plate!" exclaimed a tenth.
Some commenters broadened their criticism to the brand as a whole, with an eleventh declaring: "She has no brand identity. There is no consistency here. It's all so amateur and messy." "I guess she thought this was... innovative?" thought a twelfth. A thirteenth mocked the caption itself, joking: "Designed to move easily from breakfast to dessert, and everywhere in between. So, lunch and snack time? Groundbreaking!"
