Celebrity

Hailey Bieber Looks Unrecognizable As She Ditches Her Signature Brunette Hair For A Blonde Lob

March 26, 2026 by Abigail Connolly
shefinds | Celebrity
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Hailey Bieber has long been known for her chic brunette locks, but now she’s switching things up.

The Rhode founder recently posted a selfie on her Instagram where she had light blonde hair. Though the locks might’ve been a wig, the selfie caused a buzz online, as it was a totally different shade from what she usually rocks. Some fans have been encouraging the model to go blonde, but based on her selfie, it’s hard to tell if she’ll actually go through with it. Read more about the viral photo below.

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Hailey Bieber Posts A Selfie With Light Blonde Hair

The billionaire makeup mogul has been rocking darker hair lately, but in a recent 'photo dump' on Instagram, she dropped a subtle hint that everything might change soon.

 

In a post captioned, "different places and faces," Hailey included several photos, including one of her holding her and Justin Bieber's son, Jack Blues, her taking a mirror selfie, and a few shots of her in a car. In almost every picture, she's sporting her usual dark brown lob. However, in one snap, she's full-blown blonde.

 

The mom-of-one has been blonde in the past, but her go-to look has seemingly been her natural-looking brunette hair. Still, in the new selfie, she has light blonde locks that are also in a long bob style.

Fans React To Hailey's New Selfie In The Comments

After the 29-year-old shared her photo compilation, there were two snaps that really caught people's attention - the tiny glimpse of baby Jack and the selfie with her potential new hair color.

 

If anything, Hailey seemed to prove that she can rock any hair shade, and once fans saw that there's a chance she could be going back to a much lighter blonde color, they shared their opinions in the comment section.

 

"The blonde OMG," wrote a follower. "What an era."

 

"Hailey can suit any color, she [is] so lucky," commented another.

 

"I [would] love if you go back to blonde for the summer," added a user.

 

"Blonde is giving," wrote another.

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.