Kylie Jenner is facing criticism after debuting her latest promotional campaign for Khy, her fashion brand, in which she’s smoking a cigarette. The reality star and beauty mogul, who has millions of young followers across social media, is drawing attention for featuring the habit in a fashion campaign, with some viewers questioning the example she’s setting for her younger audience. Keep reading for more information.
Kylie Jenner for Khy https://t.co/JEEtCbVzld
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Kylie Jenner Smokes In New Khy Campaign
The black-and-white promotional video features Jenner smoking a cigarette while wearing a luxurious coat, with the moody nighttime setting helping establish the campaign’s glamorous, after-dark aesthetic. The video is accompanied by two photographs of the reality star posing with the cigarette, incorporating the smoking into the overall fashion presentation.
In another photograph, Jenner models a floor-length black coat, seemingly forgoing pants. The images are part of Khy’s new After Dark collection, a 16-piece release inspired by the atmosphere of Los Angeles nightlife. Jenner previously explained that the city’s nighttime lights and energy served as inspiration for the collection, writing in the Instagram caption, “There’s something about LA at night that I’ve always loved.”
She added that she wanted to bring that feeling into the latest Khy collection. However, the decision to feature a cigarette so prominently in the campaign has raised questions about the message being sent to her millions of followers, particularly younger fans.
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Social Media Reactions
In the comment section of the mother-of-two's post, fans weren't afraid to call her out for promoting the deadly habit. "Nothing screams fashion like a little lung cancer," one user wrote.
"I’m really disappointed to see cigarettes being made to look 'cool' and 'sexy' again," another user wrote. "With everything we know about lung cancer, I actually really thought we’d evolved beyond this. Very, very disappointing."
"Smoking isn't sexy," agreed the next. "Cancer is not sexy."
"Smoking girllll I'm so disappointed," wrote another.
"Promoting cigarettes to the youth?" one person asked. "What a bad example you're setting for your children."
"There is literally nothing 'sexy' about smoking a cig that s*** smells awful," a final user wrote.
