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Polo Ralph Lauren, who outfitted the US in the Beijing Opening Ceremonies, is now allowing customers to purchase merchandise from their cellphones by scanning codes from ads and store windows. To shop the old-fashioned, ecommerce way, visit ralphlauren.com. [WWD]
Katie Holmes denies rumors that she will be starting her own fashion label, despite the fact that she collaborated with her stylist on her latest red carpet look (which does not include pegged jeans). [VogueUK]
Liv Tyler will star in the Gap's fall ad campaign, showcasing their boyfriend cardigan collection – and little else. Shop Gap now for new arrivals. [Styledash]
The Barney's Warehouse Sale will surely draw a crowd this weekend in New York, having already caused people to line up in the wee hours of Thursday morning when the sale first began. [Racked]
