As skin matures, its needs begin to shift. Collagen production slows, the skin barrier can become more delicate, and issues like dryness, redness, and sensitivity may appear more easily. While many people turn to trending skincare tricks to combat these changes, dermatologists warn that some popular habits can actually make mature skin look worse.
According to dermatologist Dr. Ellen Gendler, certain skincare practices that circulate on social media may do more harm than good—especially for women over 40. From harsh exfoliation techniques to excessive moisturizing, here are a few habits she says to avoid if you want to keep aging skin calm, balanced, and healthy.
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1. Dry Brushing
Dry brushing is often promoted as a way to exfoliate skin and improve circulation, but Dr. Gendler strongly advises against it—particularly for mature skin.
“One of the worst things you can do for your skin,” she explains. Not only does it fail to treat dryness, but it can actually worsen it. “It does not help dry skin. It encourages dry skin.”
Because the bristles can be abrasive, dry brushing may also cause bruising and irritation. As skin becomes thinner and more delicate with age, aggressive mechanical exfoliation can lead to unnecessary inflammation rather than smoother skin.
2. Facial Steaming
Facial steaming is another popular skincare ritual that dermatologists say should be approached cautiously—especially if you have sensitive skin.
Dr. Gendler warns that steaming the face can aggravate redness and trigger flare-ups for people prone to flushing or rosacea. The heat causes blood vessels to dilate, which may worsen visible redness over time.
“Especially if you are someone prone to rosacea or flushing on your face… steaming your face is a terrible idea,” she says.
Even hot showers can have a similar effect. While they may be unavoidable in colder climates, she recommends keeping them brief. Prolonged exposure to hot water may increase the risk of developing visible capillaries on the face.
3. Scrubbing Your Lips
Many people try to fix dry lips by scrubbing them with brushes or rough exfoliants, but Dr. Gendler says this approach usually backfires.
“People who think that scrubbing their lips is going to make their lips less dry—this will only irritate you and will never solve the dry lip problem,” she explains.
The skin on the lips is extremely delicate, and harsh exfoliation can worsen dryness and irritation. Instead, dermatologists often recommend gentle hydration with nourishing lip balms rather than mechanical scrubbing.
4. Applying Too Much Moisturizer
Moisturizing is essential for healthy skin, but more isn’t always better. According to Dr. Gendler, overloading the skin with heavy creams can sometimes create new issues.
“Invariably, unless you have very, very dry skin, this will lead to clogging of your pores and milia or whiteheads all over your face,” she notes.
Many people assume their skin barrier is damaged and constantly layer on barrier-repair creams, but the skin often restores itself naturally. Overusing thick products can overwhelm the skin and lead to congestion rather than improved hydration.
The Bottom Line
Skincare after 40 doesn’t have to be complicated—but it does require a more gentle, thoughtful approach. Experts say avoiding harsh practices like dry brushing, facial steaming, lip scrubbing, and excessive moisturizing can help prevent irritation and keep mature skin looking healthier.
Instead of following every viral skincare trend, dermatologists recommend focusing on consistent sun protection, gentle cleansing, and targeted treatments that support the skin as it naturally evolves with age.
