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The Difference Between Dragging Through Your Day And Feeling Great On Your Feet? These Arch Support Insoles
Last week we saw Lacoste play up its preppy roots with the colorful Lacoste X Jonathan Adler tennis collection, and now we’ve learned the brand is appealing to the Parisian hipster contingent. Talk about a 180.
Lacoste Live, their diffusion brand for the younger set, is partnering with the Cool Cats, a french collective made up of Parisian tastemakers like DJ Pedro Winter (the founder of Ed Banger Records, Daft Punk and Justice’s label) and So-Me (who has directed videos of everyone from Kanye West to MGMT).
According to WWD, the collection will consist of three polo shirts, two T-shirts, a varsity jacket, a cardigan, a sweater, a bag and shoes, and will hit stores next month. If the on-trend varsity jacket above is any indication of what the line will entail, we think it’s safe to say we’ll be clawing after it. Pun reluctantly intended.
