Apple fans are known to get excited over a new iPhone release, but some people might be taking things to another level this time around.
The new iPhone Duo has officially hit stores, drawing huge crowds and sending some customers into celebration mode after getting their hands on the highly anticipated device. However, videos of people celebrating being among the first to purchase the new phone have started making the rounds online, and not everyone is impressed with their enthusiasm. Instead, some social media users are calling the clips “cringe” and questioning whether a new smartphone is really worth all that excitement. Read more about it below.
Apple’s New iPhone Duo Hits Stores & Customers Rush To Get It
Apple’s iPhone Duo officially launched on Friday, October 23rd, celebrating the tech giant’s first entry into the foldable smartphone trend. The device debuted alongside the iPhone 18 Pro Max earlier this month. Demand was high enough that several Apple stores reportedly sold out of their available launch-day stock within minutes of opening.
Unlike a traditional iPhone, the Duo features a foldable display that opens up to offer a larger screen, along with split-screen capabilities for multitasking. Its starting price of $1,999 means it certainly isn’t an impulse purchase for most people. The excitement surrounding the launch was captured in videos showing some of the first customers to get their new phones.
From enthusiastic reactions to people proudly showing off their purchases, the clips were a look into the excitement surrounding Apple’s latest release. But while some fans were thrilled to be part of the launch, others found the celebrations a little over the top.
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Social Media Users Call Viral iPhone Duo Launch Videos 'Cringe'
Not everyone watching the launch-day celebrations was caught up in the excitement. As videos of customers celebrating their new iPhone Duos circulated online, some social media users criticized the reactions, describing them as awkward and over-the-top.
For those viewers, the clips were less an exciting look at a major tech launch and more an example of what happens when brand enthusiasm goes a little too far.
"This is just weird," commented an Instagram user. "Why are people clapping and celebrating because they bought something? It's just so strange, very dystopian. This is Black Mirror level. Could actually be an episode."
"Watching this makes me wonder how people are still screaming about high living costs, high gas prices, high inflation, etc.," added another.
One user wrote, "I'm an Apple fan, but this makes me cringe," as another referred to the first customer to purchase, writing, "It's not an achievement...He didn't save the world. Why is everyone clapping for him?"
"This is crazy that it's a celebration," responded another.
"Consumers praising more consumers for consuming," added a user.
