Celebrity

Tom Brady Slammed As 'Tacky' & 'Frivolous' For 'Showing Off' His Luxury Watch On Social Media Reportedly Valued At $500K

November 6, 2026 by Mariam Qayum
shefinds | Celebrity
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Tom Brady is showing off another extravagant addition to his luxury watch collection, but his latest timepiece has sparked mixed reactions online, with some fans questioning whether he needed to flaunt such an expensive accessory.

Last Sunday, while working as a FOX Sports color commentator for the NFC North rivalry game between the Minnesota Vikings and Detroit Lions, the seven-time Super Bowl champion gave followers a glimpse of his view from the broadcast booth. However, the close-up snap of his watch didn’t sit well with some of his followers.

In the photo shared to his Instagram Stories, the former NFL quarterback showed off a special edition of the classic Audemars Piguet Royal Oak watch.

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Tom Brady Roasted Over Showing Off His Expensive Watch

According to the Daily Mail, the timepiece features a 41mm rose gold case and an integrated bracelet with a frosted finish. Its bezel is decorated with baguette-cut gemstones arranged in a rainbow pattern, surrounding an openworked dial that reveals the watch's inner mechanics.

Although Audemars Piguet does not publicly list a price for this particular model, the watch is reportedly selling for $500K and up through secondhand markets and other retailers.

The eye-catching accessory quickly divided fans in the comments. While some questioned why the father of three felt the need to show off such an expensive purchase, others argued that he was simply enjoying his hobby.

“I hope this guy gives back a little of his fortune to the less fortunate. Wearing a 500 thousand dollar watch, even though its his money and his choice is not good visuals,” one person wrote under Daily Mail's article.

“Tacky,” another commented.

“What's with him and the watches ?!? Kind of crazy if you ask me. Frivolous for sure,” a third added.

Others criticized his habit of sharing his luxury accessories online, with one writing, “It’s the daily instagram pics showing them off. That is so tacky.”

“Pathetic attempt to impress the world,” another person said.

The Internet Reacts

However, not everyone saw a problem with Brady's latest purchase. Several fans came to his defense, pointing out that the retired quarterback has long been passionate about collecting watches.

“Mr. Superbowl can do whatever he wants! Go Brady!” one supporter wrote.

“He loves his watches. Nothing new,” another added.

“Wealthy people like expensive things. Some like property portfolios around the world, some like garages full of expensive cars and some like expensive watches. Don’t see the problem,” a third person commented.

Brady's interest in luxury watches is hardly a secret. He has spoken openly about his enthusiasm for fine timepieces, once revealing that wearing a watch is practically part of his daily routine.

He enjoys matching his watch to the day, although his football commitments have occasionally limited that habit. His collection spans several major luxury labels, from Rolex and Patek Philippe to Richard Mille and Jacob & Co. He has also had a professional relationship with IWC Schaffhausen, previously representing the brand as an ambassador.

Author:

Editorial Assistant

Mariam is an Editorial Assistant and writer at SheFinds, covering everything from style and beauty to health and wellness. Splitting her time between New York and Philadelphia, she brings a sharp eye for trends and a passion for storytelling to the digital space. With a strong editorial background, she’s always exploring the latest in fashion, skincare, and wellness. When she’s not writing or pitching, you’ll find her in the kitchen experimenting with new recipes or planning her next travel adventure. You can reach Mariam at mariam@shefinds.com.