Meghan Markle is seemingly putting everything she’s got into her lifestyle brand, As Ever, but it looks like people still aren’t having it.
The Duchess of Sussex recently posted a new advertisement for her brand, As Ever, presenting a rebranding of her products and aesthetics. She starred in the advertisement and could be seen handling things like her jams, hanging around her home in nice clothes, etc., all things that social media users would go on to slam in comment sections. Many accused her of putting out a “ridiculous” and “cringey” ad that did nothing to convince them to make a purchase. Read more about the situation below.
Meghan Markle Reveals Rebranding Of ‘As Ever’ In New Advertisement
Ever since leaving the UK and stepping down from her royal duties alongside her husband, Prince Harry, in 2020, the Suits alum’s career has taken quite an interesting turn.
From starring in an at-home, lifestyle-themed Netflix series, With Love, Meghan, to taking full advantage of the aesthetic and creating her own line of products, As Ever. Since the brand first launched last April, she’s released a line of jams, wine, tea, and even other products like bookmarks. Though her first launches sold out rather quickly, As Ever has been receiving extra backlash lately, with many finding the prices to be too high for products that aren’t of high enough quality.
Therefore, it appears Meghan is doing some rebranding, recently putting out a new advertisement starring her, where she can be seen moving around a home, tasting fruit, smelling flowers, using her bookmark, picking up bottles of her jam, etc., all while wearing some elegant clothes and jewelry.
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Social Media Users Slam Meghan's Advertisement As 'Cringey'
This was one of the first times the mom-of-two has starred in a more lengthy commercial and video for her brand, putting her acting skills to the test and flaunting her style. Though some of her loyal fans loved it, other internet users were not buying it.
After seeing not only the ad but also the new packaging and rebranding for her products, which seemed largely inspired by British culture, many weighed in on social media platforms about how they thought it was "cringey" and expressed that they felt the rebranding wasn't going to work.
"This is hideous, beyond cringy, tacky, self-centered, awkward, and horrible," wrote an X user. "I can't even handle the love this woman has for herself. Totally GROSS!"
"Yep, it's really bad, and over-the-top self-obsessed," commented another. "Her big problem is that she never pays attention to rebranding the brand; she only tries to rebrand herself."
"Oh dear, how ridiculous," added a user, with another writing, "Hang it up already."
"Her products are still crap, her outfits are bland, and her expressions are fake and pretentious," responded a critic.
