Kim Kardashian is no stranger to switching up her hairdos, but the internet is reflecting on one that they’d be happy not to see again.
The reality star is trending after a SKIMS ad she filmed in 2023 resurfaced and went viral, as in the footage, she has a super short, structured black bob haircut. Though she’s worn bob-style wigs and cut her hair short in the past, the specific style featured in the ad triggered a wave of social media backlash, with some users even comparing her to a famous animated film character. Read more about the viral ad and what the internet had to say about it below.

Kim Kardashian's 2023 SKIMS Ad & Bob Haircut Resurface Online
Some of the most famous women in pop culture today are undoubtedly those who make up the Kardashian-Jenner family. Due to their status and well-known reputations as style and beauty moguls, the women of the family tend to change up their looks a lot, including their haircuts and colors.
The American Horror Story performer is especially well known for switching up her hair, cutting and dyeing it, or sporting various realistic-looking wigs. She's often complimented on her ability to adapt to different looks, but one from 2023 is resurfacing online and not getting the best reception.
A SKIMS ad from three years ago, which is a video of Kim filming herself, asking her fans and followers if they wear push-up bras and promoting the SKIMS Ultimate Bra. In the video, she can be seen with a super blunt, choppy bob haircut. She kept her classic dark black hair color, didn't have bangs, and the length of the bob was quite short, landing at around her jawline.

Fans Slam Kim's Old Bob On Social Media
As some celebrity posts or interviews do, the SKIMS ad began resurfacing on various social media platforms recently.
Many users were surprised at the look of the blunt bob on the mom-of-four, not quite remembering that era of her style. Additionally, many found it unflattering and ended up poking fun at her in comment sections on various platforms, including Instagram.
Under an Instagram post, users left comments comparing her to certain characters, like Willy Wonka, Dora the Explorer, and one even added that the short bob was giving off "Lord Farquaad vibes," referencing the famous character from Shrek.
"I'm screaming," commented a user.
"I haven't laughed so hard in ages," added another.
"One day, Kim K will cut her hair really short, and it will inspire you to cut yours too…It's very important that you do not," joked a user.
"Kimmie K and the Chocolate Factory," wrote another.

