The Trump family is big on branding, always selling some sort of product with their name or likeness attached to it. It seems neither Donald Trump nor Melania Trump are ashamed to be called “grifters” with every new product they put on the market, rather, they’re passing along the family torch to their son, Barron, who is apparently the new director of a beverage company launching this May. Keep reading for more information.
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Barron Trump's New Beverage Company
The 20-year-old is NYU student has been listed as "director" of Sollos Yerba Mate, a new beverage company that's launching this May with $1M in capital. Yerba mate is a better herbal tea that's popular in South America and is marketed as a caffeinated alternative to coffee. On LinkedIn, they market themselves as "the perfect summer drink."
"Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round," the post reads. "That experience led us to create SOLLOS, a beverage designed to complement life in the 'Sunshine State.' 'SOL,' meaning sun in Spanish, represents the sun rising and the beginning of the day. 'LOS,' which is 'Sol' spelled backwards, represents the sun setting and the end of the day."
Social Media Reactions
While some are supportive of Barron's new business venture, many others just see it as another attempt at grifting from the Trump family. "Yet another potential avenue of seeking to influence the president through his family’s assorted business schemes," one person wrote on X.
"This is just another attempt to make money," another agreed. "Do all current governments act so blatantly?"
"Nepotism at its finest," a third person posted.
"No surprise that Barron is taking some random role to help the family grift," another said.
"Like mother, like father, like son," a final user posted. "Always grifting."
