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This past weekend, we were in Colorado for my sister’s wedding. Completely by coincidence, our trip lined up with move-in weekend at CU Boulder, my husband’s alma mater.
So of course, he found time to drive us through campus—pointing out his old dorm, the dining hall, the soccer fields, and the library where he should have spent more time studying. The whole place was buzzing with parents unloading cars and kids hauling in mini fridges, and it got me nostalgic for my own college days. I was remembering my freshman routine (shoutout to our flimsy dorm mirror, my mostly broken hair straightener, and the extremely broken futon bed), and thinking how much easier that whole era could have been with the right tools.
Good news for incoming freshmen (and anyone else gearing up for back-to-school season): Laifen has pretty much cracked the code on the right tools. Founded in 2019, the brand built its reputation on smart engineering, developing its own high-speed motor technology capable of reaching 110,000 rpm and bringing that same focus on innovation to its growing lineup of personal care tools. Today, Laifen’s products are in more than five million households worldwide. The brand believes that personal care technology should make your routine easier, not more complicated.
It’s a mission that feels particularly well suited to college life. When you’re getting ready in the approximately four minutes before you have to sprint to early morning class, Laifen’s tools are designed to help you save time without asking you to sacrifice looking and feeling good.
With that said, here are two of the brand’s newly launched products that absolutely deserve a spot in students’ back-to-school hauls this year.
Laifen AutoCurl Curling Iron ($99.99)
Laifen’s AutoCurl Curling Iron might just be the single best case for why first-day-of-class confidence and a rushed morning don’t actually have to be at odds. If you’ve ever tried to curl your hair running on zero patience and in a pinch (been there), then you know it rarely ends well. But the AutoCurl solves for this. It detects where your hair is placed and automatically figures out which direction to curl it, so there’s no guesswork and no accidentally curling one section backward five minutes before an 8 AM class.
It’s fast too, which matters a lot when you’re working with a packed campus schedule. Each section takes only about 16 seconds, with even heat distribution so you’re not left with one crispy curl and five soft ones. Plus, there’s a Manual Mode if you want more control on the days when you’re not sprinting out the door. And with 200 million negative ions working to cut down on frizz, it’s a smart pick for humid dorm bathrooms.
I also vividly remember sharing a giant communal bathroom with half the girls in my hall during my own college days, so you could say space was an issue. Happily, the AutoCurl is compact enough to fit on a shared shelf or in a caddy. It’s not another bulky tool competing for outlet space with your roommate’s blow dryer!
Laifen P3 Electric Shaver ($179)
The other product I think deserves a spot on every guy’s back-to-school packing list is the P3 Electric Shaver.
It’s built with twin linear motors delivering 12,000 cuts per minute. Translation: it’s fast enough to work before an early morning class without eating into the few minutes you have before rushing out the door. The shaving head is engineered with an ultra-thin foil and a wider blade angle than most razors, designed to capture hair cleanly with a lot less irritation. Because who wants to show up to class with a bleeding neck and/or razor burn?
Plus, it’s genuinely built for the realities of dorm life. It’s fully waterproof, so shower use is totally fair game. And if you forgot to charge it, don’t stress! There’s a 3-minute quick-charge option for mornings when you’re running late. Another handy feature? The travel lock, so there’s no accidentally turning it on and draining the battery while it’s getting tossed around in a backpack between classes.
Watching all those students unload their cars at CU Boulder this past weekend, I couldn’t help but think how much about college has changed since my husband was hauling boxes up those same dorm stairs. Some things about back-to-school season will probably never change, but the tools you show up with can absolutely be better. With Laifen’s Autocurl Curling Iron and P3 Electric Shaver, it’s never been easier to walk into the first day of class feeling like yourself.
The editors at SheFinds wrote this post on behalf of Laifen and received compensation as part of our agreement.
