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I have naturally curly hair, but you wouldn’t always know it.
For most of my life, I’ve been a straight-hair girl by choice. I’ve straightened my hair for years, and somewhere along the way, I started wondering if all the heat styling could be part of the reason my curls had become so prone to frizz. Then, a hairstylist told me I should probably spend less time fighting my natural texture and more time figuring out how to work with it.
That meant taking a break from my heat tools and experimenting with curl-friendly products, scrunching my thick, often-frizzy waves as they dried, and letting my natural pattern do its thing. That’s how I discovered Ouidad, a brand that’s been dedicated exclusively to curly hair since 1984. More than 40 years later, it still makes products designed for different curl types and textures.
And since Ouidad is truly one of my favorite haircare brands, I’m SUPER excited about their current promotion! From October 15-24, Ouidad is offering 40% off best sellers with code HAIR40 as part of its BFCM Preview promotion.
If you’re likewise trying to give your curls a little more TLC this fall, here are five Ouidad products I’d start with.
Ouidad Advanced Climate Control® Defrizzing Shampoo ($24)
Ouidad calls this best-seller the first step to preventing frizz, and I think it’s a pretty great place to start caring for your curls. The sulfate-free formula is designed to cleanse without stripping away the moisture your strands need.
One of the reasons I love it for my frizz-prone hair is the brand’s Anti-Frizz Nano Technology, which uses sericin, a silk-derived protein, to help lock in moisture and keep humidity out. The formula also contains ceramides, shea butter, and murumuru butter to help smooth and nourish the hair. Basically, it’s helping create a smoother, more hydrated foundation for your curls before you even get to the styling step.
Ouidad Advanced Climate Control® Defrizzing Conditioner ($24)
I appreciate Ouidad’s Advanced Climate Control® Defrizzing Conditioner because it’s designed to give curls the hydration they need without weighing them down. Like the shampoo, it’s formulated with Anti-Frizz Nano Technology, as well as shea butter, murumuru butter, and ceramides to help smooth the hair cuticle and lock in moisture.
Ouidad Advanced Climate Control® Featherlight Styling Cream ($26)
I tend to prefer a styling cream over a gel when I’m wearing my curls naturally, simply because I like a softer, more touchable finish. That said, Ouidad’s Advanced Climate Control® Heat & Humidity Gel is a best-selling, award-winning option for defining curls and protecting against frizz, so definitely check it out if you’re looking for a gel!
But if you’re like me, then Ouidad’s Advanced Climate Control® Featherlight Styling Cream might be more your speed. I like that it gives my curls definition and frizz control without leaving them feeling stiff or crunchy. Formulated with the brand’s Anti-Frizz Nano Technology, as well as meadowfoam seed, olive, and soybean oils for extra nourishment, it gives my curls a flexible hold—which is exactly what I want from a styling product. It’s best applied to damp, just-washed hair, but I’ll sometimes lightly dampen my hair with water before applying it on non-wash days, too. I find it gives my curls renewed definition while helping tamp down on frizz.
Ouidad Moisture Lock™ Leave-In Conditioner ($26)
I love a good leave-in conditioner, and I find this one especially useful for detangling my curls before styling.
The lightweight formula adds moisture and slip without weighing my hair down, and the yummy ingredients (arnica! green tea! vitamin B5!) help make my strands feel super soft and smooth. I like working it through damp hair after washing because it gives me a hydrated base for whatever styling product I’m using next.
Ouidad Curl Therapy Intense Repair Hair Mask ($40)
Hair masks are designed to deliver a more concentrated dose of moisture and strengthening ingredients than your everyday conditioner. Considering how much heat I’ve put my curls through over the years, an intensive treatment is definitely something I can get behind.
This one is meant for overworked curls, with FiberHance™ bond-building technology and keratin to help strengthen weakened strands and reduce breakage. After shampooing, I apply it from my mid-lengths to my ends, let it sit for about five minutes, and rinse. It’s an easy extra step to work into my routine—and Ouidad says the formula can leave hair up to 2X stronger with up to 2X less breakage after just one use.
I’ve spent plenty of years trying to tame my curls, so I love that Ouidad makes it easier to work with them instead. If you’re a fellow curly girl, I’d definitely take advantage of the sales and stock up while you can.
The savings start October 8, and you’ll get 25% off kits through the end of the month. Then, from October 15-24, you can get 40% off Ouidad best sellers with code HAIR40.
Happy shopping!
The editors at SheFinds wrote this post on behalf of Ouidad and received compensation as part of our agreement.
