Walmart is doubling down on the power of TikTok!
The big box chain recently benefited from their own $15 sneaker going ‘viral’ on the platform, and announced on March 9th that it will host another livestream shopping event there!
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The Arkansas-based chain announced via release last week the “Spring Shop-Along: Beauty Edition,” an hour-long livestream featuring TikTok creators and influencers.
The company had tested a similar event in December, which yielded positive results according to the release.
"During the event, we netted 7X more views than anticipated and grew our TikTok followers by 25%," chief marketing officer William White said.
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The partnership will feature influencers such as Gabby Morrison, as well as a 60-minute interactive tutorial featuring Black-owned beauty brands such as NYX, Maybelline, The Lip Bar, Bliss, Kim Kimble and Marc Jacobs fragrances. This is huge!
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The retailer asserts that this won't be the last event of its kind.
"We will continue to bring more shopping experiences to TikTok in the coming months by partnering with creators to highlight different products via different formats," White said. Yay!
