Celebrity

Amazon Customers Are Threatening To Cancel Their Subscriptions Amid Reports They're Rebooting 'The Apprentice' With Donald Trump Jr.: 'What A Joke'

May 29, 2026 by Julia DeKorte
shefinds | Celebrity
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Back before he was president, Donald Trump was a reality TV star with his own series—The Apprentice. The reality competition show highlighted Trump’s savviness as a businessman, and if the rumors are true, Donald Trump Jr. could be taking the same path. According to some reports, Amazon is considering rebooting The Apprentice with Don. Jr taking the leading role, a rumor that many Amazon customers aren’t too happy about. Keep reading for more information.

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Speculation Around 'The Apprentice' Reboot With Don Jr.

The Apprentice ran for 15 seasons between 2004 and 2017. The premise was that contestants competed in business-related challenges like marketing campaigns, sales tasks, negotiations, and event planning, among other things, with the winner getting a job working for Donald Trump or one of his companies. It's where Trump's catchphrase, "You're fired!" originated and made him a household name.

Though the show has been out of production for nearly a decade, there have been reports that Amazon is looking to bring the show back for a reboot. A Wall Street Journal report claimed Amazon executives had some early conversations. bout reviving the franchise, this time with Donald Trump Jr. as the host, though nothing is officially in development yet—though Prime Video did just add old seasons of the show to their platform.

donald trump don jr

Social Media Reactions

Most social media users haven't taken well to the rumors and have no interest in more Trump family content, especially from Amazon, following Melania Trump's documentary. "I’ve already cancelled my Amazon account, but this would make me actively campaign my family to drop theirs, too," one person wrote on Reddit.

"He needs another bribe already?" another person asked, riffing on the claim that Jeff Bezos is buttering up Donald Trump for tax cuts. "The antichrist is hungry!"

"It'll be as beloved as the Melania throwaway," another person wrote.

"What a joke," added another. "Nobody asked for this reboot."

"Gross," agreed the next. "Just let this franchise stay in the past."

"Don Jr. doesn’t have the charisma to carry this show," suggested another. "Amazon spending money on this instead of better content is wild."

Author:

Freelance Writer

Julia DeKorte is a New York-based writer. A graduate of the Columbia Publishing Course, Julia covers celebrity and brand news for SheFinds, reviews toys and games for People of Play, and loves cooking for her family, walking her dogs, and running outside, preferably in view of the ocean.