Apple Martin just scored a major fashion moment with Chloé.
Fresh off celebrating her graduation from Vanderbilt University, the daughter of Gwyneth Paltrow and Chris Martin revealed this week that she stars in Chloé’s new high-summer campaign, Chloé à la Plage 2026, marking her first major collaboration with the luxury fashion house. See the photoshoot here!
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Apple Martin Is The Face Of New Chloé Campaign
In the campaign images, Apple models a variety of breezy spring and summer-ready looks that lean into Chloé’s signature bohemian aesthetic. One outfit featured a black one-piece bodysuit decorated with a bird-and-floral design, while another shot highlighted oversized woven tote bags perfect for beach season. She also wore a matching two-piece set consisting of a pleated cutout crop top paired with loose-flowing trousers.
Clearly thrilled about the opportunity, she shared photos from the campaign on Instagram and expressed her excitement in the caption.
“What an absolute honor to get to work with Chloé,” Apple wrote. “I have never seen such ethereal pieces. I cannot fathom how incredibly beautiful this collection is and the fact that I was able to shoot in them makes me feel more than words can express! Thank you @chemena for this opportunity. It is a dream come true!!!!!!!”
While many fans praised the dreamy campaign aesthetic, others online quickly reignited the ongoing debate around celebrity children landing high-profile fashion opportunities.
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Social Media Reacts
“Nepotism for spring? Groundbreaking,” one person commented on Instagram. Another wrote, “Go girl, give us nothing.” Others added comments like, “Another child of a celebrity getting the path paved for her,” and, “I’m sure she worked really hard to land this campaign.”
Some critics also questioned whether Apple fit the brand’s signature image. “Chloé is supposed to be natural and bohemian and this feels fake,” one user wrote, while another added, “People are sick of these nepo faces.”
Still, despite the backlash, Apple’s collaboration with Chloé marks another major step into the fashion world for the 22-year-old.
Beyond fashion, the rising socialite has already begun building a name for herself in entertainment. She has modeled for brands including Self-Portrait and appeared in campaigns for Gap. In October 2025, Apple performed in Nashville with the band Jade Street, contributing vocals to their single “Satellites.” She also previously co-wrote Coldplay’s 2021 track “Let Somebody Go.”
