Beauty

7 New Beauty Launches You Need To Know Now: Tarte x Roller Rabbit, More

October 20, 2026 by Justine Schwartz
shefinds | Beauty
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‘Tis the season for good little boys and girls to make their holiday wish lists!

From pretty printed PJs to match your mascara from the bestselling Tarte x Roller Rabbit collection, to Victoria’s Secret x Patchology undereye patches timed perfectly for the VS Fashion Show, this may be the most exciting time of the year for beauty collaborations. And that’s not even counting all the advent calendars stuffed with your favorite samples, and tons of stockings-worthy stuffers from Kiehl’s, Charlotte Tilbury and more.

We know that you’re writing your list and checking it twice, so we compiled the best and newest beauty collaborations for October 2026 to consider immediately.

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Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!

Tarte x Roller Rabbit

This much-anticipated collaboration garnered a wait list of over 30K names in the first 24 hours!

 

The GRWM collection includes tarte's viral maracuja juicy lip vinyl, #1 tartelette™ tubing mascara and go with the faux™ freckle stamp wrapped in a Roller Rabbit print, to match coordinating pajamas, a robe, makeup bag and classic eye mask. We want everything!

 

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NuFACE x Altuzarra

The cult microcurrent facial tool just got it's first fashion upgrade in a collab with Altuzarra. Buy just the cognac leather makeup bag alone, or as a complete skin prep set featuring the Mini+ device, Aqua Gel Activator, Power Mask, Prep-N-Glow wipes and NuFACE brush. Aka, everything to get you ready for all those holiday parties.

 

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Victoria’s Secret by patchology

Thanks to the VS Fashion Show making its return this week, Victoria's Secret is having a moment right now. And these no-slip undereye patches from Patchology certainly help. The Supermodel Eyes 5-pack ($17) features an angel wing design and ingredients like caffeine for brightening, vitamin B8 and chamomile.

 

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Alo Beauty Advent Calendars

Alo's highly-coveted calendars are back! The Gen Z favorite comes in two versions: 7 Days of Wellness ($150) and 24 Days of Wellnesss ($450), both packed to the brim with samples of their bestselling products. Our editors love their Magnesium Reset Spray and NAD+ Recovery Eye Masks.

 

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BÉIS x Rare Beauty

If you have any holiday travel coming up, this co-branded collection from Beis and Selena Gomez's Rare Beauty is a must. Featuring luggage, bags, accessories, and coordinating lip and cheek products in a signature raspberry colorway, this collection does not get girlier.

 

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Charlotte Tilbury Advent Calendar

Just in time for holiday 2026, Charlotte’s Hollywood Beauty Wonderland ($220) is an impeccable advent calendar for the makeup lover. Featuring 4 full-size items, 2 accessories, and 9 travel-size skincare and makeup favorites you will become hooked on instantly, like our personal favorite Magic Cream moisturizer and AIRBrush Flawless Setting Spray.

 

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Kiehl’s Scented Body Butter

Kiehl’s new Creme de Corps Whipped Body Butter scented collection comes in the yummiest new flavors--you'll want them all. The calming and soothing 'Tranquillite' featuring black tea and jasmine notes; the 'Energique' with bergamot and cedar at the center, and the 'Amour' with sandalwood and amber. This delicious trio is perfect for holiday gifting.

 

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Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at Justine@shefinds.com.

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