Khloé Kardashian’s Khloud popcorn has reportedly been spotted at Grocery Outlet Bargain Market for a seriously discounted price, prompting some social media users to question how well the protein popcorn brand is actually selling.
Kim Kardashian and Kylie Jenner may have had great success with their respective Skims and Kylie Cosmetics brands, but the same can’t necessarily be said for Khloé – at least as far as her popcorn brand is concerned, anyway!
While Khloé may have a lot of success with her Good American clothing brand, her Khloud popcorn has reportedly been spotted for less than 50 cents a bag at the discount outlet. Yikes! Keep reading to find out more…
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Khloé Kardashian’s Khloud Popcorn
According to a recent Reddit post, the mom of two’s popcorn was spotted at Grocery Outlet Bargain Market for just two bags for 97 cents – i.e., less than 50 cents a bag!
Kardashian launched Khloud Protein Popcorn in April 2025, with the snack offering 7g of complete protein per serving thanks to the brand’s proprietary “Khloud Dust,” which is made with milk protein isolate. The original lineup consisted of three flavors: White Cheddar, Olive Oil & Sea Salt, and Sweet & Salty Kettle Corn.
Khloé has promoted the brand heavily since its launch, and has even caused some controversy along the way. One instance came when she cast her daughter True Thompson in a campaign for the brand, which divided fans. Some thought the promo was very cute, while others criticized the reality star for “cashing in” on her daughter.
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Reddit Comments
A recent Reddit thread discussed the popcorn arriving at Grocery Outlet and seemingly starting to sell after the price was slashed even further...
"They're finally selling after dropping the price to essentially $0.485 each. I wish I could figure out the wholesale value of these because this HAS to be waaayy under it!" the original poster wrote.
Many people suggested the taste could have been one of the reasons for its apparent lack of success. "My friend went to a soccer game where they were giving that [expletive] away so I tried it and it was horrific," slammed one person in the comments. They went on: "It tasted like packing peanuts with protein powder sprinkled on."
"Now that's nasty and I love peanut butter," replied a second. A third recalled: "My husband bought me some not knowing it was a Kardashian product. I tried it because he tried buying me something nice. It tasted like someone mixed a tablespoon of pickle juice in a bag of flour. Ugh, so gross." A fourth claimed it tasted "so so bad," while a fifth said that despite the low price, they "still wouldn't buy" it. "Nobody in their family eats this [expletive] let alone regular popcorn," speculated a sixth.
"Idk what prompted her team to sell her on the idea of doing this when she could have done a dozen other things," the same user added. "Omg she is so unsuccessful!" exclaimed a seventh, followed by the crying laughing emoji.
Khloud Popcorn Has Reportedly Seen A Huge Boost From Starbucks
However, Khloud's appearance in a discount outlet doesn't tell the whole story, as the popcorn has reportedly been performing much better elsewhere – particularly since landing a coveted spot in Starbucks!
The Sweet & Salty Kettle Corn flavor arrived in Starbucks stores in January 2026, and according to a May 2026 Los Angeles Times article titled, "Khloé Kardashian's popcorn takes off after winning coveted Starbucks display," its presence in the popular coffee chain gave the brand a major boost.
The pub reported that sales of the Kettle Corn flavor nearly doubled on Amazon in the month after its Starbucks debut, while its performance also improved at Target. How interesting! The brand subsequently added its White Cheddar flavor to Starbucks shelves too.
"What Starbucks has done for the company cannot be understated," Khloud Inc. Chief Executive Jeff Rubenstein said in an interview.
"If you've gotten your brand into Starbucks, it's a stamp of approval in a way," said Ashley Thompson, co-founder and CEO of Mush, another brand that has made its way into Starbucks. She reportedly saw sales improve elsewhere after arriving in the chain in April, explaining: "Other retail partners look to see what Starbucks is doing."
So perhaps people should make the most of those 48-cent bags of popcorn while they can!
